Business: Connecting Principles to Practice

1st Edition

By William Nickels , James McHugh , Susan McHugh

Publication Date: Jan 4, 2011

ISBN:0078023122 / 9780078023125

Language: English

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Imprint: McGraw-Hill/Irwin Publisher: McGraw-Hill Education Dimensions: 11.1 X 8.5 Inches (US)

Summary
Table of Contents

Main Description

Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with Connect, today’s leading online assignment and assessment system in higher education.

For every chapter of the text, Connect Business includes three features to help students prep, study, and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice, assessment, and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking, reinforce key concepts, and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and recall.

Connect to your students. Connect them with success.

Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments

1 Taking Risks and Making Profits within the Dynamic Business Environment

2 Understanding How Economics Affects Business

3 Doing Business in Global Markets

4 Demanding Ethical and Socially Responsible Behavior

Business: Connecting Principles to Practice

Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments

1 Taking Risks and Making Profits within the Dynamic Business Environment

2 Understanding How Economics Affects Business

3 Doing Business in Global Markets

4 Demanding Ethical and Socially Responsible Behavior

Part 2 Business Ownership: Starting a Small Business

5 How to Form a Business

6 Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers

7 Management and Leadership

8 Adapting Organizations to Today’s Markets

9 Production and Operations Management

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

10 Motivating Employees

11 Human Resource Management: Finding and Keeping the Best Employees

12 Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

13 Marketing: Helping Buyers Buy

14 Developing and Pricing Goods and Services

15 Distributing Products

16 Using Effective Promotions

Part 6 Managing Financial Resources

17 Understanding Accounting and Financial Information

18 Financial Management

19 Using Securities Markets for Financing and Investing Opportunities

20 Money, Financial Institutions, and the Federal Reserve

Appendix Working within the Legal Environment

Bonus Chapters (available online only)

A Using Technology to Manage Information BA

B Managing Risk BB

C Managing Your Personal Finances BC