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12th
EDITION
Hardback/ Paperback
Paperback / softback
$153.33

Dynamics of Mass Communication: Media in Transition

12th Edition
Publication Date: Mar 2, 2012
ISBN:0073526193 / 9780073526195
Language: English
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Imprint: McGraw-Hill Humanities/Social Sciences/Languages Publisher: McGraw-Hill Education Dimensions: 10.8 X 8.8 Inches (US)
Main Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms

Chapter 2 Perspectives on Mass Communication

Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Books

Chapter 8 Radio

Chapter 9 Sound Recording

Chapter 10 Motion Pictures

Chapter 11 Broadcast Television

Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting

Chapter 14 Public RelationsChapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

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