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A First Look at Communication Theory
Publication Date: Mar 18, 2008
ISBN:0073385026 / 9780073385020
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Imprint: McGraw-Hill Humanities/Social Sciences/Languages Publisher: McGraw-Hill Companies,Inc. Dimensions: 10 X 8 Inches (US)
Main DescriptionThe most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.