select a category on the left
X
search
select a category on the left
X
7th
EDITION
Hardback/ Paperback
Hardback
$220.00 The product is not purchasable

Managerial Economics & Business Strategy

7th Edition
Publication Date: Oct 1, 2009
ISBN:0073375969 / 9780073375960
Language: English
This product will be shipped to you.
more info
Imprint: McGraw-Hill/Irwin Publisher: McGraw-Hill Companies,Inc. Dimensions: 10.1 X 7.6 Inches (US)
Main Description
Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students’ learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.

Chapter 1: The Fundamentals of Managerial Economics

Chapter 2: Market Forces: Demand and Supply

Chapter 3: Quantitative Demand Analysis

Chapter 4: The Theory of Individual Behavior

Chapter 5: The Production Process and Costs

Chapter 6: The Organization of the Firm

Chapter 7: The Nature of Industry

Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

Chapter 9: Basic Oligopoly Models

Chapter 10: Game Theory: Inside Oligopoly

Chapter 11: Pricing Strategies for Firms with Market Power

Chapter 12: The Economics of Information

Chapter 13: Advanced Topics in Business Strategy

Chapter 14: A Manager’s Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References

You have been signed out.