Microeconomics and Behavior

8th Edition

By Robert Frank

Publication Date: Sep 24, 2009

ISBN:0073375942 / 9780073375946

Language: English

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Imprint: McGraw-Hill/Irwin Publisher: McGraw-Hill Education Dimensions: 11.2 X 8.8 Inches (US)

Summary
Table of Contents

Main Description

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”

Part 1 Introduction

1 Thinking Like an Economist

Microeconomics and Behavior

Part 1 Introduction

1 Thinking Like an Economist

2 Supply and Demand

Part 2 The Theory of Consumer Behavior

3 Rational Consumer Choice

4 Individual and Market Demand

5 Applications of Rational Choice and Demand Theories

6 The Economics of Information and Choice under Uncertainty

7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior

8 Cognitive Limitations and Consumer Behavior

Part 3 The Theory of the Firm and Market Structure

9 Production

10 Costs

11 Perfect Competition

12 Monopoly

13 Imperfect Competition: A Game-Theoretic Approach

Part 4 Factor Markets

14 Labor

15 Capital

Part 5 Externalities, Public Good, and Welfare

16 Externalities, Property Rights, and the Coase Theorem

17 Government

Index

18W General Equilibrium and Market Efficiency (online)