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1st
EDITION
Hardback/ Paperback
Hardback
$137.00

Core Concepts in Fashion

1st Edition
Publication Date: Jan 5, 2007
ISBN:0073196223 / 9780073196220
Language: English
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Imprint: McGraw-Hill/Irwin Publisher: McGraw-Hill Education Dimensions: 11.2 X 8.6 Inches (US)
Main Description
This book offers a hands-on, fun approach to learning fashion. The content and the style of the book is organized to discuss the three major areas of fashion. The supplemental material is full of projects and in class activities-especially useful for the longer, blocked course. This book is full of pictures and charts for our visual learners.

Chapter 1: Fashion Careers

Chapter 2: Fashion Terminology and the Merchandising Process

Chapter 3: Textiles and Design Development

Chapter 4: Historical Perspective

Chapter 5: Trend Forecasting

Chapter 6: Consumer Behavior in Fashion

Chapter 7: Marketing Fashion Products

Chapter 8: Global Sourcing

Chapter 9: Retailing in a Vibrant World

Chapter 10: Retail Buying

Chapter 11: Appendix and Cases

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